The most popular varieties of red chilli powder differ mainly by their heat level (measured in Scoville Heat Units, or SHU) and colour intensity (measured in ASTA values).
- Kashmiri Chilli Powder: Celebrated internationally almost exclusively for its brilliant color. It adds a rich aesthetic to dishes like Butter Chicken or Rogan Josh without scaring away mild palates.
- Byadgi Chilli Powder: Hailing from Karnataka, it features a unique crinkled look in its whole form. It gives a subtly smoky, sweet flavor and a deep red natural hue.
- Guntur Sannam: The most widely consumed and versatile all-purpose variety in India. Grown primarily in Andhra Pradesh, it provides the backbone of heat for signature fiery southern curries.
- Teja Chilli Powder: An intensely sharp, fiery powerhouse variety used when you need scorched-earth heat rather than color.
